Customizable Ad Templates for National Franchisees

An ad template system designed for Ellie Mental Health franchisee locations nationwide.

Challenge

One major goal was to reach a diversity of clients. The design had to feel welcoming to a wide range of prospective clients while maintaining a unified style that worked across audiences — and stayed true to the Ellie brand colors, typography, and visual language.

Each ad was designed to highlight a unique group of people the mental health brand serves: kids, teens, students worried about grades, families, and more.

Solution

An easy-to-use, on-brand template system was built for franchisees to access in Canva. Templates were designed to appeal to a diverse population and allow each franchisee to customize their own contact information.

Photography was sourced from stock libraries, including Shutterstock, curated to authentically represent the full range of communities Ellie serves.

Client

Ellie Mental Health

My role

Ad Design
Franchisee Template Design
Photo Sourcing and Curation