Customizable Ad Templates for National Franchisees

An adaptable advertising system designed for Ellie Mental Health franchise locations nationwide.

Challenge

Ellie Mental Health needed advertising that could connect with a wide range of people while still feeling like one consistent national brand. The ads needed to speak to different audiences — including kids, teens, students, families, and adults — while staying true to Ellie’s established colors, typography, and visual style.

The system also needed to give individual franchise locations enough flexibility to customize ads for their own communities without losing brand consistency.

Solution

Kira created a flexible ad template system that gave each audience its own message and imagery while maintaining a consistent Ellie look and feel. She developed a range of layouts using the brand’s typography, colors, and graphic elements, and selected inclusive photography that reflected the different people and communities Ellie serves.

The templates were built in Canva so franchise locations could easily update their own contact information and create local advertising without starting from scratch. The result was an approachable, easy-to-use system that helped teams create more marketing materials while keeping the national brand consistent.

Client

Ellie Mental Health

Kira’s role

Concept + Visual Direction
Ad Template System Design
Photography + Image Direction
Brand Consistency Across Franchise Locations
Canva Template Design + Production