Ellie Rebrand
Helping turn a new visual identity into a flexible brand system for more than 500 Ellie Mental Health locations.
Challenge
Ellie Mental Health was entering a period of rapid growth, and its evolving visual identity needed to work consistently across a wide range of communications — from social media and publications to franchise marketing, conference materials, merchandise, and physical spaces.
The challenge was not simply creating individual pieces. The new brand needed a clear visual system that could adapt to different formats and audiences while giving more than 500 franchise locations the tools to represent Ellie consistently in their local markets.
Solution
Working closely with Ellie’s Chief Creative Director, Kira helped translate the new creative direction into a flexible visual system that could work across print, digital, environmental, and branded applications.
She developed and applied guidelines for typography, color, layout, photography, icons, and supporting graphic elements, then carried the system into publications, social media, franchise marketing tools, conference materials, merchandise, and other brand touchpoints.
The goal was to create enough consistency for the work to feel unmistakably Ellie while giving different teams and locations enough flexibility to communicate effectively with their own audiences.
Kira continued to expand and apply the system through ongoing campaigns, digital materials, publications, and marketing initiatives.
Client
Ellie Mental Health
Kira’s Role
Brand System Development + Visual Direction
Brand Guidelines + Design Standards
Editorial + Digital Design
Typography, Color + Layout Systems
Icon + Graphic Asset Design
Photography Selection + Image Direction
Brand Implementation Across Print + Digital
“A brand is more than a logo or a collection of assets. I think about how the visual system works across different formats and audiences — and how to keep it recognizable as the brand grows.”
— Kira Olson
Built to scale. Designed to connect.
