Ellie Rebrand

Challenge

Ellie Mental Health was entering a new chapter of growth, and its visual identity needed to reflect that evolution. The challenge was building a brand system from the ground up that could scale seamlessly across digital, print, and physical environments — while giving 500+ franchisee locations the tools they needed to show up consistently in their local markets.

Solution

Together with the Chief Creative Director at Ellie, we executed a full company rebrand, implementing a cohesive visual identity system across social media, publications, franchisee tools, conference materials, and branded merchandise at scale across 500+ franchise locations. I continue to develop and steward that brand system through ongoing campaigns, digital experiences, and marketing materials.

Client

Ellie Mental Health

My Role

Style guide creation with logos, typography, color palette, brand assets, and socials
Editorial design for print and digital
Layout style guide
Typography style guide
Color palette style guide
Asset Design: Icons and symbols (Style and usage guide)
Photo Sourcing & Curation

Built to scale. Designed to connect.